The campaign was divided into three different segments to appeal to various target groups. Here you have seen the "boys" clip in which we have concentrated on a male target group.
I was also responsible for creating expressive advertising images.
Here you have seen the "Girls" clip in which we have concentrated on a female target group.
As skateboard culture is an essential part of the brand's background, we have incorporated this theme into our message.
Here you have seen the "Boys & Girls" clip in which we have concentrated on both target groups.
